Success, in the competitive world of real estate, requires a long-term and strategic plan. The most successful agents are able to use their time effectively, set goals and utilize various available methods to achieve them. These methods are inextricably linked with social media and online networking.
With the present technology, people have come to rely on online media to receive information, seeking relevant sites to help in decision-making. As a business, you need a strong internet presence to compete with your competitors plus reach out to your clients.
Many options allow you to be productive on the web: you can find space on a brokerage site, own a website or the fastest growing means of online interactive communication, you can manage a blog.
Blogs Versus Websites
Associating yourself with a brokerage firm is not good for your long term plan as you cannot depend on your partnership with a firm forever. Moreover, you are linked with all the firm?s bad choices such as poor website quality or redundant information.
You can acquire a stronger client base with a blog and maintain it to further your business. Additionally, you can control the blog?s SEO rate and search position. In a static website, the SEO is constant and the site remains in the top ten. However, once Google?s algorithm changes, you lose your coveted position on the search page. Consistently updating your content is a reliable way to get Google and search engines to work positively for you, especially when you exploit the key phrases and SEO keywords regularly.
Best Sites For Blogging
WordPress is considered a good stand-alone blog/website. Blog owners can customize either the design or the layout to create the face of their business. Real estate agents can choose from a variety of themes, some specifically designed for them. Moreover, you can even create a home page and divide your content across different accessible pages.
Additional features such as plugins can spruce up your webpage. You can have podcasts, add audio files and videos, as well as imbed additional media. Extensive IDX capabilities can be bought by hiring the proper personnel to place the codes on the website for its proper function.
The ease at which content can be placed in categories and its simple navigation is the reason WordPress is very suitable for professionals.
Point2Agent website is another well-known site to highlight your real estate business. Their offers include blogs, templates, displaying presentations, cataloging brochures and syndication of listings.
Syndication of your listings is a necessity that cannot be ignored as many clients favor real estate searches.
Finally, list your blog in real estate blog directories that carry details on all the blogs and blog sites of businesses in the real estate industry.
Work on your blog extensively by gathering advice from professionals in the field.
It is not wise to dive into real estate blogging without learning the finer details of producing interesting content, networking on social media, online etiquette and many more. The creation of a real estate blog is as important as printing business cards; it opens the lines of direct communication to your clients and the professional world.
About the author: : Margaret Jules is a blogger by profession. She loves writing on environment and technology. Beside this she is fond of books. She recently bought a 3d laptop. These days she is busy in writing an article on shu uemura.
Source: http://garious.com/blog/2012/03/real-estate-blogs-a-necessary-real-estate-marketing-strategy/
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